American apparel brand has selected Manhattan Associates’ Active Supply Chain Solution to improve margin and efficiency. Over the past few years, the company has expanded its market presence through a diverse “uni-channel” strategy, including its own and third party websites, third party wholesale relationships and 31 company operated Lands’ End stores. With the evolution in customer shopping habits across channels, it has decided to invest in improving the technology infrastructure required to manage an increasingly complex channel network. Lands’ End will begin implementation of Manhattan Active Transportation Management in June, while he rollout of Manhattan Active Warehouse Management in the company’s U.S. distribution centers is scheduled to begin in August. “This relationship will be a key driver for our uni-channel strategy, allowing us command and control of every part of our supply chain, and enabling us to continue to deliver our legendary customer service” said Chieh Tsai, EVP, Chief Product Officer at Lands’ End about working with Manhattan Associates. Land’s End was founded in 1963 in Chicago, Illinois, it is currently headquartered in Dodgeville, Wisconsin. It’s Q1 2021 revenue is up 48.1% to $321.3 million thanks to a 44.4% growth in online sales and plans of reach over $ 1.6 bn in revenue for the full year 2021.
Photo ©Land’s End
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