M&A. Zebra Technologies Snatches Fetch Robotic


After partnering a year ago at the peak of the pandemic, barcode printer and handheld scanner specialist Zebra Technologies is taking over Fetch Robotics, a company founded in 2014 and headquartered in the Silicon Valley known for its Autonomous Mobile Robots (AMRs) and robotic picking arms. “The acquisition of Fetch Robotics will accelerate our Enterprise Asset Intelligence vision and growth in intelligent industrial automation by embracing new modes of empowering workflows and helping our customers operate more efficiently in increasingly automated, data-powered environments,” said Anders Gustafsson, Chief Executive Officer of Zebra Technologies. Indeed, Fetch brings along Workflow Builder, a drag and drop workflow development studio which enables out-of-the-box automation, helping customers and partners deploy automated material handling workflows “in hours instead of months”. “It’s about getting a more holistic picture of the warehouse,” said Fetch Chief Executive Melonee Wise in an interview with the Wall Street Journal, “For Fetch, it’s a faster way for us to connect to that virtual world…We’re building a connected ecosystem that comes all the way from the hand scanner to the robot.” The cost of the acquisition of the 95% of Fetch’s stocks Zebra doesn’t already own is around $290, the deal should be finalized during Q3 2021.
Photo ©Fetch-Pick-To-Cart
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